The importance of eCommerce is expanding rapidly, especially with Amazon continuing to build its robust platform. Online sales will reach $414 billion by 2018 and mobile commerce now accounts for 21% of total digital sales. Given the growing importance of eCommerce as a channel, it is imperative that eCommerce works seamlessly with a retailer’s traditional channels.
Typical eCommerce platforms today tightly couple their technology layers, inhibiting any flexibility to drive omnichannel experiences. Fortunately, 2 of the top 5 global retailers leverage MuleSoft to serve as their connectivity layer––unlocking flexibility, customization and personalized shopping experiences for their consumers. https://goo.gl/BpLVhm #DataIntegration #ML