How Critical Is Omni Channel Experience Testing for New-Age Enterprises?
Can today’s brands, corporates, and entrepreneurs communicate with their target audience the way they used to almost twenty years back? If you look back, the most prominent way of building brands and reaching out to your customers was via mobile phones, outdoor and multi-media marketing. Today, the overall customer scenario has “digitally” transformed and practically there is no limitation to the ways in which the target customers can be reached. These opportunities are throwing multiple challenges for brands and enterprises, and one of the prominent ones is to ensure Omni Channel experience for customers.
Customers tend to experience the product and like or dislike the product/service by viewing it across various devices and digital platforms. Now, the challenge is to ensure that this experience is uniform irrespective of the dimension or configuration or the network under which the device is operating. Ensuring Omni Channel experience is not only critical but indispensable for the business. https://goo.gl/RKF1XH
