iOT in other words may be bigger than the internet.
By Dr. Craig Brown
I am fascinated with internet of things (iOT), wondering what I should do with this. My first reaction is to associate this to the web and mobility, since we are in fact talking about the internet. I can then, easily, turn to my understanding of cloud services and big data solutions pertaining to web content management, as the jumping off point into iOT. But what guarantee do we have that the perceived “Status Quo” will stay around long enough to be adopted as a platform versus just a cool catchy term. But instead I am now adding a few additional thoughts around the iOT.
How Amazon Web Services is reshaping the Big Data Community which is tied to iOT. Looking at Netflix & YouTube for example and applying these business models to iOT. Considering that with the mobility data, social data and website content may be helping some business thrive while hurting others that are disconnected from this information. So iOT may be bigger than the internet. iOT may be tied to business in a way that would impact the stock market, for example.
Connected devices are everywhere and they are data generators. End users are now internal and external. I received an education at the IBMInsight conference where I got to see quite a few use cases behind the data generated in cyberspace.
Where sharing a picture of a delicious meal, from a restaurant, could potentially contribute to the success of this restaurant, if this business could connect to this data and react to the reviews accordingly. This all leads to the use of predictive analytics & data visualization via the internet, interfacing with mobile apps talking directly to subscribers of this data. This would mean that iOT is also connected to cloud computing, based on the examples I have shared here so far. Researching further I find that these cloud computing providers are already competing store all this data for these subscribers. But let’s get back to the iOT and what it now means to me.
Looking at the landscape the internet has long since been the battle ground for the small business and the entrepreneur. Starting a dot com business was and still is the fastest way to get to the market of choice with very few resources needed. You can sell your product and services by staking a claim with your domain address. This was not essential for larger companies, a few years back, because advertising was the key to customer awareness. The internet has changed into a common place for global markets to compete and content generation of endless possibilities and market controlling details. So the internet may just represent an endless supply of fresh data with a limitless supply of analytical advantages controlled by no one but available to everyone simply called iOT for short.
2014-10-29 17:17:19